Me, on paper.
Joined the 2-year old practice as the second full-time staff. Responsible for all steps of the sponsorship process with clients (kick-off, asset scoping and valuation, analysis and strategic recommendations, client and property interface). Coordinated national partnership platforms, and secured new practice clients, and ideated property asset packages.
TD Bank, Aphria, Mazda Canada, Steam Whistle, OverActive Media Group, Campari Group
Contribute to client businesses by developing sponsorship strategy as a fit with integrated marketing plans. Responsible for Analytics & Insights team, workflow, and deliverables including —including multiple $10M+ USD properties . Assist in client management for larger client groups (Canada/US and Globally), and support business development with existing and prospective accounts through Request for Proposals (RFP) and special projects.
Anheuser-Busch In-Bev and subsidiaries (Anheuser-Busch, Labatt Breweries of Canada, AmBev, Groupo Modelo), Toyota Canada, Lexus Canada
ASSOCIATE CONSULTANT, ANALYTICS & INSIGHTS
Responsible for executing sponsorship valuations (120+) , researching and analyzing properties to drive sponsorship strategy recommendations. Researched industry trends and leveraged client and property databases to provide insights contributing to client business objectives. Supported account teams in coordinating workflow with clients and partner agencies, informing reports, and preparing deliverables.
COORDINATOR, YOUTH DEVELOPMENT
Lead the advancement and operations of Steve Nash Youth Basketball, the official national grassroots development program of Canada Basketball. Secured and collaborated with sponsors and partners, managed over 250 program hosts/accounts, redeveloped growth strategy, communications, and curriculum resources, and increased national participation by 50% in two years (20,000+ members).
sport business management (Graduate certificate)
ALGONQUIN COLLEGE, 2015
Emphasis on marketing and sponsorship, media and communications, and sport partnerships. Carleton University Varsity Athletics Intern. St. John's Sevens Bid Committee President (2015 ASBM Bid Competition Winner).
PHYSICAL & HEALTH EDUCATION (Bachelor Honours)
QUEEN'S UNIVERSITY, 2014
Emphasis on coaching, sport expertise, health promotion and policy, with electives in business marketing strategy. Student Assistant Coach, Men's Basketball. Student Athlete Services Assistant. Varsity Strength & Conditioning Staff.