Me, on paper.
Responsible for Analytics & Insights team, workflow, and sponsorship evaluations. Contribute to building client businesses by anticipating and generating sponsorship strategy and trends as a fit within integrated marketing plans. Provide account teams with optimization and negotiation strategy POVs, assist in client management for larger client groups (Canada/US and Globally), and support business development with existing and prospective accounts.
Associate consultant, analytics & insights
Responsible for executing sponsorship valuations, researching and analyzing properties to drive sponsorship strategy recommendations. Researched industry trends and leveraged client and property databases to provide insights contributing to client business objectives. Supported account teams in coordinating workflow with clients and partner agencies, informing reports, and preparing deliverables.
COORDINATOR, YOUTH DEVELOPMENT
Lead the advancement and operations of Steve Nash Youth Basketball, the official national grassroots development program of Canada Basketball. Secured and collaborated with sponsors and partners, managed over 250 program hosts/accounts, redeveloped and copyrighted curriculum resources, and increased national participation by 50% in two years (20,000+ members in Canada).
sport business management (Graduate certificate)
ALGONQUIN COLLEGE, 2015
Emphasis on marketing and sponsorship, media and communications, and sport partnerships. Carleton University Varsity Athletics Intern. St. John's Sevens Bid Committee President (2015 ASBM Bid Competition Winner).
PHYSICAL & HEALTH EDUCATION (Bachelor Honours)
QUEEN'S UNIVERSITY, 2014
Emphasis on coaching, sport expertise, health promotion and policy, with electives in business marketing strategy. Student Assistant Coach, Men's Basketball. Student Athlete Services Assistant. Varsity Strength & Conditioning Staff.